Privacy Policy

Last updated: February 2026

Introduction

Muurly (operated by vanYperen.com, KVK 30170911) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you use our website and services.

We are based in The Netherlands and comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

Data Controller

Muurly (vanYperen.com)
The Netherlands
KVK: 30170911
BTW: NL173248020B01
Email: contact@muurly.com

What Data We Collect

When You Place an Order

  • Name and contact information
  • Shipping and billing address
  • Email address
  • Order history and preferences
  • Payment information (processed securely by Shopify)

When You Subscribe to Our Newsletter

  • Email address

We use double opt-in: after entering your email, you will receive a confirmation email. Your address is only added to our mailing list after you click the confirmation link.

When You Browse Our Website

  • Device information and browser type
  • IP address (anonymized where possible)
  • Pages visited and interaction data
  • Shopping cart contents (stored locally on your device)

Legal Basis for Processing

We process your data based on:

  • Contract performance: To fulfill orders and provide customer service
  • Consent: For marketing communications (you can withdraw at any time)
  • Legitimate interests: To improve our services and prevent fraud
  • Legal obligation: To comply with tax and accounting requirements

Third-Party Services

We share your data with trusted partners to provide our services:

Shopify

Processes payments and manages orders. Shopify is GDPR compliant and uses industry-standard security measures.

Gelato

Our print-on-demand partner. Receives your shipping address to fulfill and deliver your order.

Email Service Provider

Sends order confirmations and marketing emails (if subscribed). Your email is stored securely and never sold.

Your Rights

Under GDPR, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data (where legally permitted)
  • Portability: Receive your data in a portable format
  • Object: Opt out of certain processing activities
  • Withdraw consent: Unsubscribe from marketing at any time

To exercise these rights, contact us at contact@muurly.com.

Data Retention

  • Order data: Retained for 7 years (legal requirement)
  • Newsletter subscriptions: Until you unsubscribe
  • Website analytics: 26 months (anonymized)
  • Contact inquiries: 2 years after resolution

Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption, secure servers, and limited access controls. Payment information is processed securely by Shopify and is never stored on our servers.

Cookies

We use cookies to provide essential website functionality and improve your experience. For details, see our Cookie Policy.

Complaints

If you believe we have not handled your data correctly, please contact us first. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

Policy Updates

We may update this policy from time to time. Significant changes will be communicated via email or a notice on our website.

Questions?

Contact us at contact@muurly.com